How to start a skincare brand in India

The Indian skincare market is growing due to the constant demand for skincare products. The increasing awareness about natural ingredients, skincare routines, and sustainable beauty. Additionally, the new entrepreneurs are jumping into the space with their unique brand ideas. If you are thinking of starting your skincare brand in India, Lifevision Chandigarh is providing you with a massive opportunity.

 Lifevision Chandigarh is one of the top skincare product manufacturers, and understands how to launch a successful skincare brand in India. This in-depth and comprehensive guide will outline the step-by-step process for launching a skincare brand in India, from research and product development to manufacturing and market launch.

Why Start a Skincare Brand in India?

Before we jump into the steps, it's important to know why the skincare business is a fantastic opportunity:

1. Market Size: The Indian skincare market is projected to grow at a CAGR of 8.5% until 2027.
2. Demand for Natural Products: The demand for herbal, organic, and paraben-free products is growing. 
3. Scope for Innovation: The customers are looking for products like anti-aging, brightening, acne skincare, and SPF-based skincare.
4. Online & Offline Expansion: There are many sales channels available, from e-commerce platforms to salons and retail shops.

Steps to Follow To Start a Skincare Brand in India 

Step 1: Understand the Market and Identify Your Audience

Skincare is a highly segmented industry, and knowing exactly who you are targeting is crucial to success. Is your product for teens wanting to control their acne? Is it for a middle-aged customer looking for anti-aging? Is it for someone looking for a daily skincare option that has no chemicals?

You will also want to study existing skincare brands, market gaps, and customer reviews. This will help you understand what is trending now in the market. 

Step 2: Identify a Niche for Your Brand

It is essential to choose a niche, as it allows you to build clarity in your brand identity and gain a committed customer segment. A niche will also help you stay relevant and work on specific issues related to consumers. 

• Some niches and trends from India that are popular include:
• Skincare for sensitive skin or baby-safe skincare
• Men's skincare range
• Anti-aging/ pigmentation treatment

Step 3: Create a Brand Identity

Your brand is more than a logo; it is the personality of your product. Your name, appearance, and messaging should contribute to creating trust and dimension of your brand. 

First, select a brand name that represents your values and stands out in the market. Make a professional logo and packaging theme according to your niche e.g., clean, sophisticated, earthy, luxurious, clinical. 

Step 4: Partner With A Trustworthy Skincare Manufacturer

Choosing how to manufacture your skincare line can be one of the most impactful decisions you will make. Implementing your own factory comes with massive costs, regulations, and skilled employees. It can be advantageous for a majority of start-ups to partner with an established, trusted third-party skincare manufacturer. At Lifevision Chandigarh, we help skin care brands by providing:

• Custom formulations for face washes, serums, lotions, creams, masks, and more. 
• In-house R&D (Research & Development) for further product development. 
• ISO & GMP certified manufacturing units.
• Low Minimum order quantity (MOQ) to assist startups.

Step 5: Get Your Registrations and Legal Compliance in Place

After taking care of some preliminary tasks, you will then have to put in place legal registrations and regulatory compliance to operate legally and earn the trust of your customers. These are the key registrations to get in place: 

• Company Registration – Register your business name: proprietorship, limited liability partnership (LLP), or private limited (Pvt Ltd).
• GST Registration – Applies to selling the products online or offline.
• Trademark Registration – This protects your brand/name and logo.

Cosmetic Manufacturing License – If you are going to manufacture the items yourself, you will need a cosmetic manufacturing license. If you are working with Lifevision Chandigarh, we take care of all the required licenses.

Step 6: Create Packaging that is Functional and Beautiful

Packaging should not only be beautiful. It also needs to be functional, safe, and compliant. It helps you to keep the product safe, including legal requirements. The product packaging should be aligned with your brand values. 

If your brand is focused on eco-living, then you should choose biodegradable or recyclable packaging. For a luxury skincare brand, you should choose simple glass containers or a beautiful metallic finish.

Step 7: Open For Business (Online and Offline)

After manufacturing and packaging your products, it is time to start selling! You should take a multi-channel approach, including online and brick-and-mortar.

Online Channels:

• Make a professional website with eCommerce features. 
• List your products on Amazon, Flipkart, Nykaa, Purple, etc. 
• Run paid advertisements on Facebook, Instagram, and Google Ads to build promotion.

Offline Channel:

• Partner with salons, beauty stores, pharmacies, or wellness centers.
• Provide samples to dermatologists and skin-care professionals so they can refer you.  
• Attend beauty expos and trade shows to showcase your brand.

Step 8: Listen, Learn, and Grow

Customer feedback is very important. After launching your brand, keep in touch with your customers. Encourage product reviews and testimonials, and analyze your repeat purchase data. From customer feedback, you can:

• Launch new additional variants or seasonal products
• Change formulations or your pack
• Offer combo packs, gift boxes, or travel packs

Why you should partner with Lifevision Chandigarh

Lifevision Chandigarh is a skincare manufacturer with decades of experience, and we aim to help every entrepreneur safely launch their own reliable, effective, and clean skincare brands. Whether you are a start-up or an established name looking to expand, we offer:

• 100% herbal and free of chemical formulations
• Modern, ISO certified-manufacturing facilities.
•  Experienced R&D and formula experts.
• Affordable private labeling with tailored packaging.
• End-to-end manufacturing and compliance support.

Final Words

Starting a skincare brand in India is a very brilliant opportunity, and it requires a genuine approach, the right strategy, and trusted manufacturing support. It is important to choose the niche, designing your branding, formulation, or any of your marketing channels are key to your brand's success.

Frequently Asked Questions (FAQs) About How to start a skincare brand in India

Q1. What is the cost to start a skincare brand in India?

The investment will depend on what you plan to sell, the brand, packaging, and marketing. However, if you decide to work with a third-party manufacturer like Lifevision Chandigarh, you can significantly reduce your manufacturing and compliance costs.

Q2. Can I have custom skincare formulas made at Lifevision Chandigarh?

Of course. We will support you with full custom formulation of your product, including herbals, actives, and essential oils (if desired).

Q3. What is the minimum order quantity for the skincare manufacturing?

Our MOQs are flexible and designed to support small businesses and startups. You can start with the limited batch, and you can grow your brand. 

Q4. Do you offer packaging and private labeling services?

Yes, we provide label design, printing, and a complete packaging solution. It help you to launch your brand with a professional touch.